Programs

Admissions

About Us

Campus Life

Alumni

Marketing Management

Study marketing and management in English, built for the brands and businesses of a growing region.

At a glance

Qualification

BSc Business Administration (Marketing Management)

Duration

4 years

Total credits

180

Intake

September and January

Overview

The Marketing Management option of the BSc in Business Administration trains you to build and grow brands across some of the fastest-growing consumer markets in the world. After a foundation year taken by every English Bachelor, years two and three share a Business Administration core with the Accounting-Finance option, taught entirely in English.

It is grounded in a region where mobile penetration is high and brands trade across anglophone and francophone West Africa from Abidjan.

Key features

Digital-first

Run search, social and content on live campaign data.

Brand strategy

Position, launch and grow brands that people trust.

West Africa

Grow sales to mobile buyers across the region.

Capstone project

Answer a real marketing brief, from start to finish.

Course structure

Year one is the foundation year every English Bachelor takes; years two and three share a Business Administration core with the Accounting-Finance option; year four follows the Marketing Management option, from strategic and digital marketing to international and business-to-business marketing.

Year one

Foundation year

Every English Bachelor opens with the same foundation year. The first semester covers foundation mathematics, three strands of English, basic French, foundations of computer science, an introduction to management and digital literacy. The second carries each of those forward and adds college rhetoric and composition, academic writing and presentation skills, and health and wellness. The foundation year is a qualifying year: its 60 credits sit outside the 180 that make up the degree.

Module

Code

Credits

Semester 1

Foundation Mathematics I

MATH 0511

Use of English I

ENGL 0311

Communication, Study Skills and Knowledge Development I

ENGL 0313

English Language Practice and Communication

ENGL 0315

Basic Communication in French I

FREN 0311

Foundations of Computer Science I

COSC 0511

Introduction to Management I

MGMT 0511

Digital Literacy and Computer Applications I

GNST 0315

Semester 2

Foundation Mathematics II

MATH 0422

Use of English I

ENGL 0322

College Rhetoric and Composition

ENGL 0324

Academic Writing and Presentation Skills

ENGL 0326

Basic Communication in French II

FREN 0322

Foundations of Computer Science II

COSC 0422

Introduction to Management II

MGMT 0422

Health and Wellness

BIOL 0326

Digital Literacy and Computer Applications II

GNST 0326

Year two

Business Administration core

The second year lays the business base: management and teamwork, economics, accounting and finance, statistics and quantitative methods, business law and professional communication, with English and entrepreneurship throughout.

Module

Code

Credits

Semester 1

Developing English Language Skills I

GNST 1611

Dynamic and Collaborative Team

MGMT 1311

Principles of Management

MGMT 1611

Introduction to Business I

BUSI 1311

Introduction to Statistics

MATH 1411

Introduction to Computer II

COSC 1313

Introduction to Entrepreneurship I

GNST 1313

College Composition

ENGL 1211

Semester 2

Essentials of Management

MKTG 1422

Fundamentals of Economics

ECON 1322

Developing English Language Skills II

GNST 1322

Introduction to Finance

ACCT 1622

Introduction to Quantitative Methods

MATH 1424

Introduction to Business II

BUSI 1422

Business Law

BLAW 1322

Professional Communication

BUSI 1324

Year three

Business Administration core

The third year broadens into international business economics, agile organisations, innovation, marketing and consumer behaviour, human resource management and business mathematics, and includes a mini-internship.

Module

Code

Credits

Semester 1

Employability and Self-Development

MGMT 2611

Innovation and Business Performance

BUSI 2211

International Business Economics and Markets

ECON 2511

Managing Agile Organisations and People

MGMT 2613

Introduction to Entrepreneurship II

GNST 2313

Managing Stakeholders Relationships

MGMT 2215

Critical Thinking

GNST 2115

Comparative Labour Law

BLAW 2311

Developing Leadership Skills I

GNST 2213

Semester 2

Advanced Business Mathematics

MATH 2422

Business Economics

ECON 2522

Principles of Marketing

MKTG 2422

Understanding Consumer Behaviour

MKTG 2324

Introduction to Research Methodology in Business

GNST 2222

Human Resource Management

MGMT 2322

Developing Leadership Skills II

GNST 2324

Professional Language Mastery

GNST 2326

Personal Development

GNST 2328

Year four

Marketing Management option

The final year follows the Marketing Management option: strategic, digital, international and business-to-business marketing, brand management and corporate social responsibility, with research methodology and an internship or personal project.

Module

Code

Credits

Semester 1

Research Methodology

GNST 3511

Organisational Design, Development and Performance

MGMT 3311

Entrepreneurial Skills Development and Practice

GNST 3413

Corporate Social Responsibility and Sustainability

MGMT 3313

Strategic Marketing

MKTG 3311

Marketing Management

MKTG 3413

Digital Marketing

MKTG 3615

English for Business Purposes

GNST 3213

Semester 2

Business Analysis and Decision Making

BUSI 3322

Management and Organisational Behaviour

MGMT 3322

Business Research Methodology

GNST 3422

International Marketing Strategy

MKTG 3622

Business-to-Business Marketing

MKTG 3414

Research Methodology

GNST 3424

CV Writing, Job Search Mechanisms and Interview Sessions

GNST 3326

Internship, Final Year Project Writing and Defense

GNST 3328

Grading

A

16–20

80–100%

B

14–15.99

70–79.99%

C

12–13.99

60–69.99%

D

10–11.99

50–59.99%

F

Below 10

0–49%

Grade point average

Your cumulative GPA across the degree determines the class you graduate with.

First Class

3.50 – 4.00

Second Class Upper

2.50 – 3.49

Second Class Lower

1.50 – 2.49

Third Class

1.00 – 1.49

Fail

Below 1.00

Entry requirements

Taught in English, with no IELTS or TOEFL for West African applicants.

You will also need five O-level credits, which must include Mathematics and English, and a satisfactory score in the university admission test. An English test is requested only where your secondary schooling did not include English.

Academic requirements

Baccalauréat

WAEC

NECO

NABTEB

Or equivalent

A qualification earned outside Côte d’Ivoire is assessed for equivalence at DECO, Plateau. Hold something not listed here? Contact admissions and we will assess it.

Fees

Tuition

2,510,000 FCFA

Per year

Paid in two equal semester instalments of 1,255,000 FCFA, the same across all four years.

Additional fees

Admission test

20,000 FCFA

University uniform

80,000 FCFA

Application form

20,000 FCFA

Career prospects

The degree opens routes into brand and product management, digital marketing, research and communications.

Brand and product management

Prepares you for roles such as brand manager and product manager, positioning and growing products for the consumer-goods, telecoms and financial-services companies expanding across West African markets.

Digital and social marketing

Prepares you for work as a digital marketing specialist or social media manager, running search, content and paid campaigns for brands reaching customers through mobile channels and mobile-money commerce.

Market research and analytics

Prepares you for roles such as market research analyst and marketing analyst, gathering and interpreting consumer data for agencies, retailers and firms trading across the UEMOA and ECOWAS single market.

Communications and management

Prepares you for roles such as communications officer and marketing manager, planning campaigns and coordinating teams within businesses, agencies and public organisations across Abidjan and the wider region.