Marketing
A three-year Licence in marketing, taught in French. Markets, consumers, brands and communication, for the people who will build and grow West African business.
At a glance
Qualification
Licence Marketing
Duration
3 years
Total credits
180 ECTS
Intake
September and January
Course overview
The Marketing Licence builds the applied management foundations of marketing within the LMD system. Over three years you move from a shared economics-and-management base to the markets, consumers, brands and communication that marketing decisions depend on.
Taught in French across six semesters, it leads to marketing and communication work in firms, or to a Master in marketing, communication or commerce.
Why study marketing here
Where brands compete
Abidjan’s consumer and telecom economy on your doorstep.
Applied and real
Consumer data, research and campaigns, not theory alone.
An LMD diploma
A three-year Licence that opens onto a Master.
Built for the region
Framed around West African consumers, brands and media.
Course structure
Built on the LMD system, the Licence runs over six semesters and 180 ECTS credits. The first two years build a base in marketing, management, economics and quantitative methods, with languages and computing alongside; the third year concentrates on strategic, digital and international marketing, and closes with a final-year project that you write up and defend.
Year one
Shared foundation
Year one lays the base in marketing, management and economics, with the mathematics, computing, accounting and languages they rely on.
Module
Code
Credits
Semester 1
Fondement Marketing I
MKTG 1411
4
Introduction à la Gestion
MGMT 1311
3
Introduction à la Macroéconomie
ÉCON 1313
3
Histoire des Faits Économiques
ÉCON 1315
3
Mathématiques Fondamentales
MATH 1411
4
Introduction à l’Informatique
INFO 1313
3
Introduction à l’Entrepreneuriat
GNST 1313
3
Langues Vivantes I
LEAP 1711
7
Semester 2
Fondement Marketing II
MKTG 1422
4
Principes Fondamentaux du Management
MGMT 1322
3
Principes Fondamentaux de l’Économie
ÉCON 1322
3
Microéconomie
ÉCON 1324
3
Gestion et Comptabilité
COMP 1422
4
Introduction aux Méthodes Quantitatives
MATH 1424
4
Communication Professionnelle
GNST 1424
4
Langues Vivantes II
LEAP 1522
5
Year two
Deepening
Year two moves into marketing strategy, customer relations, marketing communication and consumer behaviour, alongside human resources, business economics, financial mathematics and an introduction to artificial intelligence.
Module
Code
Credits
Semester 1
Affaires Internationales et Économie
ÉCON 2611
6
Principes de Comptabilité Financière
COMP 2311
3
Fonction des Ressources Humaines en Entreprise I
MGMT 2313
3
Management des Organisations et des Équipes Agiles
MGMT 2611
6
Stratégie Marketing
MKTG 2311
3
Leadership et Prise de Parole en Public
GNST 2311
3
Bureautique I
GNST 2313
3
Advanced Communication in English I
GNST 2315
3
Semester 2
Fonction des Ressources Humaines en Entreprise II
MGMT 2322
3
Économie des Affaires
ÉCON 2422
4
Gestion de la Relation Commerciale
MKTG 2322
3
Marketing Communication
MKTG 2324
3
Analyse du Comportement du Consommateur
MKTG 2326
3
Mathématiques Financière et Commerciale
MATH 2422
4
Intelligence Artificielle
INFO 2426
4
Introduction à la Méthodologie de Recherche en Entreprise
GNST 2222
2
Bureautique II
GNST 2224
2
Introduction to English for Professional Purposes
GNST 2226
2
Year three
Marketing specialisation
Year three covers marketing research, strategic and digital marketing, brand management, sales and negotiation, customer satisfaction and international marketing, and closes with a final-year project that you write up and defend.
Module
Code
Credits
Semester 1
Étude de Recherche Marketing
MKTG 3319
3
Commerce International
COMI 3211
2
Marketing Stratégique
MKTG 3310
3
Gestion des Marques
MKTG 3313
3
Stratégie de Communication Marketing
MKTG 3411
4
Technique de Vente et de Négociation
MKTG 3417
4
Marketing Digital
MKTG 3615
6
Advanced Professional English I
GNST 3213
2
Droit du Travail
SJPA 3311
3
Semester 2
Méthodologie de Recherche
GNST 3426
4
Développement et Pratique de Compétences Entrepreneuriales
GNST 3224
2
Rédaction et Soutenance du Projet de Fin d’Études
GNST 3628
6
Satisfaction Client
MKTG 3426
4
Marketing Interentreprises (B2B) et Marketing de Consommateur (B2C)
MKTG 3424
4
Stratégie de Marketing International
MKTG 3622
6
Advanced Professional English II
GNST 3222
2
Droit des Affaires
SJPA 3222
2
Grading
A
16–20
80–100%
B
14–15.99
70–79.99%
C
12–13.99
60–69.99%
D
10–11.99
50–59.99%
F
Below 10
0–49%
Grade point average
Your cumulative GPA across the degree determines the class you graduate with.
First Class
3.50 – 4.00
Second Class Upper
2.50 – 3.49
Second Class Lower
1.50 – 2.49
Third Class
1.00 – 1.49
Fail
Below 1.00
Entry requirements
Entry requires the Baccalauréat or a recognised equivalent. Places are offered on your school-leaving results, and all teaching and assessment is in French.
What you’ll bring
Baccalauréat
Legalised copies
Birth certificate
Identity document
Passport photos
A personal laptop is required of every admitted student. Full details are on the how to apply page.
Fees
Assigned by the State (Affectés)
Per year
For students oriented to UNIABIDJAN through the national assignment process. Paid across the year in four instalments.
Private students (Non-affectés)
Per year
For students enrolling directly, without a State assignment. Paid across the year in four instalments.
Additional fees
Where it leads
Graduates move into junior marketing, communication and sales roles across Abidjan’s consumer, telecom and services economy. The Licence is also a foundation for a Master in marketing, communication or commerce.
Ready to apply?
Welcome Back
Enter your details to sign in and access the portal
Student
Admin
Access Portal